<p>Striving to get rich seems to have become more socially acceptable in Sweden. Perhaps it always has been the way, but Swedes just never spoke about it (at least not in public). Actually being rich remains a contested topic. If <em>Jantelagen</em> still exerts any influence, it seems to be centred on shaping attitudes towards the wealthy themselves – rather than as a force to discourage the pursuit of wealth.<!-- Below is The Conversation's page counter tag. Please DO NOT REMOVE. --><img src="https://counter.theconversation.com/content/290583/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important" referrerpolicy="no-referrer-when-downgrade" /><!-- End of code. If you don't see any code above, please get new code from the Advanced tab after you click the republish button. The page counter does not collect any personal data. More info: https://theconversation.com/republishing-guidelines --></p>
<p><span><a href="https://theconversation.com/profiles/hakan-johansson-461192">Håkan Johansson</a>, Professor of Social Work, <em><a href="https://theconversation.com/institutions/lund-university-756">Lund University</a></em> and <a href="https://theconversation.com/profiles/axel-vikstrom-2761358">Axel Vikström</a>, Senior Lecturer, Department of Communication, <em><a href="https://theconversation.com/institutions/lund-university-756">Lund University</a></em></span></p>
<p>This article is republished from <a href="https://theconversation.com">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/how-egalitarian-sweden-became-more-comfortable-with-wealth-290583">original article</a>.</p> </div>