Daily Junction.mobi portal<p><span><a href="https://theconversation.com/profiles/veselina-stoyanova-2260559">Veselina Stoyanova</a>, Associate Professor in Strategy & International Management, <em><a href="https://theconversation.com/institutions/university-of-birmingham-1138">University of Birmingham</a></em></span></p>
<p>This article is republished from <a href="https://theconversation.com">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/edinburgh-festival-how-the-citys-residents-could-benefit-after-the-crowds-leave-288891">original article</a>.</p> </div>