Daily Junction.mobi portalEnvironment · July 22, 2026 · The Conversation · 4 min
The moral struggles of guiding tourists through a pristine landscape.
<div class="theconversation-article-body"> <figure> <img alt="People in small dinghy in Antarctica" src="https://images.theconversation.com/files/747800/original/file-20260714-71-xpv7iu.JPG?ixlib=rb-4.1.1&rect=0%2C378%2C4032%2C2268&q=45&auto=format&w=754&fit=clip" /> <figcaption>
<span class="attribution"><span class="source">Zdenka Sokolickova</span></span> </figcaption> </figure>
<span><a href="https://theconversation.com/profiles/zdenka-sokolickova-2699248">Zdenka Sokolickova</a>, <em><a href="https://theconversation.com/institutions/university-of-groningen-1055">University of Groningen</a></em>; <a href="https://theconversation.com/profiles/christy-hehir-1223244">Christy Hehir</a>, <em><a href="https://theconversation.com/institutions/university-of-surrey-1201">University of Surrey</a></em>, and <a href="https://theconversation.com/profiles/elizabeth-cooper-2733463">Elizabeth Cooper</a>, <em><a href="https://theconversation.com/institutions/university-of-groningen-1055">University of Groningen</a></em></span>
<p><em>“You’d see massive glacier calvings, and you’d just want to cry. But all the guests would be cheering. And you’d be like … ‘can you not put two and two together?’”</em></p>
<p>Those are the words of a former Antarctic tour guide we interviewed. For anyone interested in nature, few jobs sound more enviable. You spend months among penguins, orcas and glaciers, helping visitors experience one of the world’s most extraordinary and unspoiled places.</p>
<p>But for some guides, like those we quote in this article, that privilege slowly became impossible to reconcile with their beliefs. Watching climate change unfold while helping thousands more visitors reach the continent eventually led them to leave the jobs they’d once dreamed of. </p>
<p>Antarctic tourism is growing fast, with over 120,000 visits in 2025-26 and <a href="https://theconversation.com/more-and-more-tourists-are-flocking-to-antarctica-lets-stop-it-from-being-loved-to-death-258294">up to 450,000 expected each summer</a> within a decade. Our <a href="https://doi.org/10.1016/j.annals.2026.104237">new study</a> reveals how Antarctic tour guides grapple with the <a href="https://www.tandfonline.com/doi/full/10.1080/09669582.2026.2664633">dilemma</a> at the heart of their work — bringing more and more people to an ecologically vulnerable area, and helping cause some of the greatest <a href="https://www.tandfonline.com/doi/full/10.1080/09669582.2025.2542823">CO₂ emissions</a> of any form of tourism.</p>
<p><em>“I was down there on the hottest day ever recorded in 2020. Hiking up a glacier in my T-shirt, driving boats without gloves. It was really sad. The impacts of climate change absolutely hit you in the face.”</em></p>
<p>We interviewed 25 former Antarctic guides who decided to quit their jobs (all quotes are anonymised). These guides couldn’t align their morals with the effects of tourism they were witnessing day after day.</p>
<p><em>“Very often, for long periods of time, the penguins had maybe a few hours’ break during the night. Otherwise there were hundreds of people walking through the colonies non-stop.”</em></p>
<p>While tour operators often argue that visiting Antarctica can <a href="https://www.tandfonline.com/doi/full/10.1080/09669582.2026.2686843">heighten tourists’ awareness</a> of environmental issues, former guides were struck by guests’ ignorance of human impacts.</p>
<figure class="align-center zoomable"> <a aria-label="Zoomable image" href="https://images.theconversation.com/files/747992/original/file-20260715-57-nchn77.jpg?ixlib=rb-4.1.1&q=45&auto=format&w=1000&fit=clip"><img alt="penguins with cruise ship in background" src="https://images.theconversation.com/files/747992/original/file-20260715-57-nchn77.jpg?ixlib=rb-4.1.1&q=45&auto=format&w=754&fit=clip" srcset="https://images.theconversation.com/files/747992/original/file-20260715-57-nchn77.jpg?ixlib=rb-4.1.1&q=45&auto=format&w=600&h=400&fit=crop&dpr=1 600w, https://images.theconversation.com/files/747992/original/file-20260715-57-nchn77.jpg?ixlib=rb-4.1.1&q=30&auto=format&w=600&h=400&fit=crop&dpr=2 1200w, https://images.theconversation.com/files/747992/original/file-20260715-57-nchn77.jpg?ixlib=rb-4.1.1&q=15&auto=format&w=600&h=400&fit=crop&dpr=3 1800w, https://images.theconversation.com/files/747992/original/file-20260715-57-nchn77.jpg?ixlib=rb-4.1.1&q=45&auto=format&w=754&h=503&fit=crop&dpr=1 754w, https://images.theconversation.com/files/747992/original/file-20260715-57-nchn77.jpg?ixlib=rb-4.1.1&q=30&auto=format&w=754&h=503&fit=crop&dpr=2 1508w, https://images.theconversation.com/files/747992/original/file-20260715-57-nchn77.jpg?ixlib=rb-4.1.1&q=15&auto=format&w=754&h=503&fit=crop&dpr=3 2262w" sizes="(min-width: 1466px) 754px, (max-width: 599px) 100vw, (min-width: 600px) 600px, 237px"></a> <figcaption> <span class="caption">Penguins ahoy.</span> <span class="attribution"><a class="source" href="https://unsplash.com/photos/a-large-group-of-penguins-standing-in-front-of-a-boat-J6BAFvwcDo0">TC Photography / unsplash</a>, <a class="license" href="http://creativecommons.org/licenses/by-sa/4.0/">CC BY-SA</a></span> </figcaption> </figure>
<p>None of the guides quit overnight. Their decisions emerged through years of reflection, uncertainty and moral conflict. </p>
<p><em>“We are always in conflict in our minds with two parts; the excitement to go to Antarctica to work in remote places we like, and being complicit in tourism industry development.”</em></p>
<p><em>“I can’t work in the farce of climate change cruise tourism anymore. It’s just, how can I go there, tell people about climate change and not do anything about it?”</em></p>
<p>The former Antarctic tour guides show meaningful change is often a painful and gradual process rather than a single dramatic moment. For many, years of acting against their values affected their wellbeing. </p>
<p><em>“I think what it comes down to for me is, you know, if I think about being on my deathbed and trying to look my kids in the eyes and saying, ‘I tried.’ I don’t know if I could have done that if I kept doing what I was doing.”</em></p>
<p>The stories of guides who left one of the world’s most extraordinary tourism jobs powerfully illustrate how abandoning unsustainable lifestyles can come with real personal costs.</p>
<p><em>“To this day, Antarctica … stays in the forefront of my head as the most incredibly raw environment that deserves all the care and protection. And I just think tourism and us being there was doing the opposite of that completely.”</em></p>
<p>Many of the research participants still felt deeply connected to Antarctica, and they sometimes regretted leaving. Mixed feelings and ambiguity are an inherent part of decisions we take out of concern and care for others, including remote environments.</p>
<p><em>“Do I wish I was getting on a flight and heading to the floe edge to take people out on the ice? Yes, there’s a big part of me that wishes I was doing that right now. And I also know that I would feel like shit after doing it.”</em></p>
<h2>Loving and leaving</h2>
<p>In the case of the people we interviewed, caring about Antarctica meant walking away from Antarctic tourism. The interviews suggest that distance doesn’t necessarily weaken responsibility. For these former tour guides, caring for Antarctica ultimately meant leaving it – and many felt better after they quit. Sometimes the best way to protect a place you love is to leave it alone. </p>
<p><em>“I was working very much against what I knew wasn’t right, and I think that was coming out in my body as well. And then when I made that decision to walk away, I just felt so much better. It was like I could breathe again.”</em></p>
<p>If you’ve ever questioned whether your work aligns with your values, these former Antarctic tour guides offer a thoughtful perspective on balancing career, wellbeing, and environmental responsibility. Their stories may also inspire a deeper appreciation for protecting Antarctica by leaving it untouched.<!-- Below is The Conversation's page counter tag. Please DO NOT REMOVE. --><img src="https://counter.theconversation.com/content/286216/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important" referrerpolicy="no-referrer-when-downgrade" /><!-- End of code. If you don't see any code above, please get new code from the Advanced tab after you click the republish button. The page counter does not collect any personal data. More info: https://theconversation.com/republishing-guidelines --></p>
<p><span><a href="https://theconversation.com/profiles/zdenka-sokolickova-2699248">Zdenka Sokolickova</a>, Postdoctoral Researcher, Arctic Centre, <em><a href="https://theconversation.com/institutions/university-of-groningen-1055">University of Groningen</a></em>; <a href="https://theconversation.com/profiles/christy-hehir-1223244">Christy Hehir</a>, Senior Lecturer in Tourism and Events, <em><a href="https://theconversation.com/institutions/university-of-surrey-1201">University of Surrey</a></em>, and <a href="https://theconversation.com/profiles/elizabeth-cooper-2733463">Elizabeth Cooper</a>, Postdoctoral Researcher, Arctic Centre, <em><a href="https://theconversation.com/institutions/university-of-groningen-1055">University of Groningen</a></em></span></p>
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