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Move cash into accounts paying above the inflation rate. As of January 2025, target accounts paying at least 4.5-5% to beat expected inflation of 2.5-3%. Use comparison sites like MoneySavingExpert and Savings Champion to find the best deals.

2. Negotiate pay rises in line with inflation

If your employer offers pay rises below inflation, you are taking a real-terms pay cut. Use inflation data and industry benchmarks to negotiate a fair increase. The ONS reports that average wage growth is around 5%, so this is a reasonable starting point for negotiations.

3. Invest for the long term

Cash savings are safe but offer limited returns. For money you won't need for at least 5-10 years, consider investing in stocks, index funds, or other assets that historically outpace inflation over the long term. However, investments carry risk, so ensure you have an emergency fund in cash first.

4. Reduce variable-rate debt

If you have credit card debt or personal loans, pay these down as a priority. Interest rates on these products remain high (often 20-30% APR for credit cards), far exceeding inflation.

5. Shop around for better deals

Inflation makes it more important than ever to compare prices on utilities, insurance, mobile contracts, and subscriptions. Switching providers can save hundreds of pounds per year.

The bottom line

UK inflation fell to 2.6% in November 2024, down from a peak of 11.1% in October 2022, but remains above the Bank of England's 2% target. Economists forecast inflation will average 2.5-3% in 2025, with risks of spikes due to energy prices, wage growth, and employer National Insurance increases. Core inflation (excluding energy and food) remains elevated at 3.3%, driven by persistent service sector price increases. Real wages are finally growing again after two years of decline, but many households still face affordability pressures.

To protect your finances, ensure your savings beat inflation by targeting accounts paying at least 4.5-5%, negotiate pay rises in line with inflation, and shop around for better deals on essential costs. The cost-of-living crisis may have eased from its 2022-2023 peak, but inflation remains a threat to household finances, and proactive management is essential to maintain your standard of living in 2025.

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