5. Check before you invest. Only invest with FCA-authorised firms. Check the FCA register and warning list. Be sceptical of unsolicited investment offers and promises of high returns.
6. Report scams. If you have been scammed, report it to Action Fraud (0300 123 2040 or actionfraud.police.uk) and your bank immediately. Reporting helps law enforcement track scams and may help you recover your money.
Act immediately. Contact your bank and report the scam. If you paid by bank transfer, ask them to recall the payment. Speed is critical — the faster you act, the better the chance of recovery.
Report to Action Fraud. This is the UK's national fraud reporting centre. They will give you a crime reference number, which you may need for insurance or reimbursement claims.
Gather evidence. Save all messages, emails, screenshots, and records of payments. This will help your bank and law enforcement investigate.
Check your credit report. If you provided personal details, the scammer may try to open accounts in your name. Check your credit report at Experian, Equifax, or TransUnion, and consider a protective registration with Cifas.
Seek support. Being scammed can be traumatic. Victim Support (0808 16 89 111) offers free, confidential help.
Scams are constantly evolving. Watch for new tactics, such as AI-generated voice cloning (where scammers use AI to mimic a family member's voice in a fake emergency call) and deepfake videos (fake videos of celebrities or officials endorsing scams). Watch for scams exploiting current events, such as fake charities after disasters or scams related to cost-of-living support.
Watch also for regulatory changes. The government is consulting on new fraud prevention duties for tech companies, which could require social media platforms to do more to prevent scam ads. The Online Safety Act 2023 includes provisions on fraud, but enforcement is still ramping up.
Finally, watch your own behaviour. Scammers are skilled at exploiting human psychology — fear, greed, loneliness, trust. The best defence is awareness, scepticism, and a willingness to slow down and verify before acting. If something feels wrong, it probably is.