<p>So it’s probably fitting to end where we started, with Uefa’s statement: “<a href="https://www.uefa.com/news-media/news/02a7-213a92896eb0-54dfbf454e3b-1000--statement-on-behalf-of-uefa-and-its-55-national-associations/">Some things are simply too important to sell</a>. The Fifa World Cup belongs to football.” Time will tell whether it’s right.<!-- Below is The Conversation's page counter tag. Please DO NOT REMOVE. --><img src="https://counter.theconversation.com/content/288777/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important" referrerpolicy="no-referrer-when-downgrade" /><!-- End of code. If you don't see any code above, please get new code from the Advanced tab after you click the republish button. The page counter does not collect any personal data. More info: https://theconversation.com/republishing-guidelines --></p>
<p><span><a href="https://theconversation.com/profiles/christina-philippou-285216">Christina Philippou</a>, Associate Professor in Accounting and Sport Finance, <em><a href="https://theconversation.com/institutions/university-of-portsmouth-1302">University of Portsmouth</a></em></span></p>
<p>This article is republished from <a href="https://theconversation.com">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/uefa-could-boycott-the-world-cup-if-fifa-plan-goes-ahead-what-happens-next-288777">original article</a>.</p> </div>