<p>Our framework may explain why so many people <a href="https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0188287">believe narcissism is</a> on the rise: the behaviour is more visible, because the loop rewards it. The algorithm has been running its own experiment on all of us and we wonder, what else has it been intensifying?<!-- Below is The Conversation's page counter tag. Please DO NOT REMOVE. --><img src="https://counter.theconversation.com/content/287008/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important" referrerpolicy="no-referrer-when-downgrade" /><!-- End of code. If you don't see any code above, please get new code from the Advanced tab after you click the republish button. The page counter does not collect any personal data. More info: https://theconversation.com/republishing-guidelines --></p>
<p><span><a href="https://theconversation.com/profiles/calli-tzani-519629">Calli Tzani</a>, Reader in Psychology, Cyberpsychology Research Network Co-Director and ADM Forensic Editor, <em><a href="https://theconversation.com/institutions/university-of-huddersfield-1226">University of Huddersfield</a></em> and <a href="https://theconversation.com/profiles/maria-ioannou-535707">Maria Ioannou</a>, Professor of Psychology, Cyberpsychology Research Network Co-Director, MSc Investigative Psychology Director, <em><a href="https://theconversation.com/institutions/university-of-huddersfield-1226">University of Huddersfield</a></em></span></p>
<p>This article is republished from <a href="https://theconversation.com">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/are-narcissists-multiplying-or-is-the-social-media-algorithm-making-them-bolder-the-answer-in-five-stages-287008">original article</a>.</p> </div>